This is our story.

Tiina and Elve, through many years of work experience in an Old Town clothing store, came to know their clientele very well. They knew what the women of Pärnu were looking for, what their style was, and what never goes out of fashion – dresses!

Thus, the idea was born for them to open their own store, initially planned as just a small dress boutique. Although neither of the women had previously studied entrepreneurship or business management, that didn’t stop them. Together, they embarked on an adventurous journey, and since early spring of 2017, the result is in front of us – the Estonian fashion store Siluett in the idyllic Old Town of Pärnu. From the very beginning, only Estonian design has been sold there.

By now, the store’s product range has significantly expanded – the dresses are complemented by jewelry from dozens of different jewelry designers, and there’s a variety of clothing from sweaters to coats. Bags, shoes, health drinks, puzzles… For both men and women!

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